Find your relevant audience
Instagram users who are interested in a particular field are likely to search for related hashtags. As such, using Instagram hashtags with your content gives you a chance to get your posts in front of a relevant audience.
Gain more followers
Hashtags extend your reach, enabling more people to discover your content. As long as the content you’re posting is relevant to them, they’re likely to follow your account. This is a great situation for any ecommerce entrepreneur, as you’ll be able to promote your products and your brand to users who are already engaged.
Make more sales
If you use niche specific hashtags when promoting one of your products, you’re likely to draw the attention of users who are likely to buy something related to this content. This means that you’ll be able to boost your store’s sales with well thought out Instagram hashtags used in combination with compelling content.